Brand:
The Arooma Coffee is a mobile coffee brand based in Jakarta, dedicated to bringing fresh coffee directly to its customers. The brand’s goal is to offer an energetic, enjoyable coffee experience for busy city residents, catering to the mobile, on-the-go lifestyle of Jakarta.
The Arooma Coffee is a mobile coffee brand based in Jakarta, dedicated to bringing fresh coffee directly to its customers. The brand’s goal is to offer an energetic, enjoyable coffee experience for busy city residents, catering to the mobile, on-the-go lifestyle of Jakarta.
Problem:
As a new business, The Arooma Coffee has started with an initial logo; however, the founders feel that it doesn’t fully capture the brand’s character and vision. They seek a visual identity that is more aligned with their brand personality—one that is warm, friendly, and memorable for customers. The current logo doesn’t resonate with their target audience, and they feel it lacks the joyful and approachable vibe they want to convey.
As a new business, The Arooma Coffee has started with an initial logo; however, the founders feel that it doesn’t fully capture the brand’s character and vision. They seek a visual identity that is more aligned with their brand personality—one that is warm, friendly, and memorable for customers. The current logo doesn’t resonate with their target audience, and they feel it lacks the joyful and approachable vibe they want to convey.
Task:
The objective is to create a complete visual identity for The Arooma Coffee that resonates with their brand values and appeals to their audience. The design task includes developing a mascot-style logo that embodies a happy, welcoming coffee character, which can serve as a symbol for the brand's spirit and energy. The chosen color palette will center on vibrant shades of red and blue, representing energy, trust, and excitement. Additionally, the typography should have a playful style to emphasize the brand’s friendly and approachable nature. This new visual identity will be applied across various materials, including the mobile coffee carts, packaging, and promotional assets, helping to establish a consistent and recognizable presence in Jakarta's competitive coffee scene.
The objective is to create a complete visual identity for The Arooma Coffee that resonates with their brand values and appeals to their audience. The design task includes developing a mascot-style logo that embodies a happy, welcoming coffee character, which can serve as a symbol for the brand's spirit and energy. The chosen color palette will center on vibrant shades of red and blue, representing energy, trust, and excitement. Additionally, the typography should have a playful style to emphasize the brand’s friendly and approachable nature. This new visual identity will be applied across various materials, including the mobile coffee carts, packaging, and promotional assets, helping to establish a consistent and recognizable presence in Jakarta's competitive coffee scene.
